State

of Mobile


Joey Marburger, Mobile Design Director

State of Mobile


@josephjames


Joey Marburger, Mobile Design Director


Tardis

The Tardis: Time Machine


State of Mobile


Doctor Who


State of Mobile


All of time and space; everywhere and anywhere; every star that ever was. Where do you want to start?

State of Mobile



State of Mobile


The wheel is the extension of the foot.

A book is an extension of the eye.

Clothing is an extension of the skin.

‐ Marshall McLuhan


State of Mobile



State of Mobile


Mobile

The Ultimate Extension


State of Mobile


Design


State of Mobile: Design


Simplify

Simplify

Simplify


State of Mobile: Design


Speed Satisfaction


State of Mobile: Design



Summly: Making a large amount of news approachable with fluid gesture controls.

State of Mobile: Design



Foursquare: Progressive enhancements and consolidation streamline a complicated interface with users on the go.

State of Mobile: Design



Rise: Utility apps make up a large chunk of the app market. Rise combines beautiful, simple design with a powerful alarm clock.

State of Mobile: Design


Innovation thrives at companies where design is respected.

‐ Dave Wright, Jr., npr


State of Mobile


User

Experience


State of Mobile: Experience


37%

of consumers think that most mobile sites are difficult to navigate.


Source: econsultancy

State of Mobile: Experience


46%

of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.


Source: Gomez

State of Mobile: Experience


Responsive web design

is not a mobile strategy


State of Mobile: Experience


Prototyping


State of Mobile: Experience


Keynotopia


State of Mobile


Advertising


State of Mobile: Advertising


$11B

Mobile advertising revenue is expected to reach more than $11 billion up from over $9 billion last year.


Source: Gartner

State of Mobile: Advertising


Display ads

are not a business strategy


State of Mobile: Advertising


After seeing a mobile ad

% of users
80% downloaded an app
67% visited the Web site of the advertiser
52% visit the store/retailer/business to get additional information
45% locate an advertiser on map

Source: inmobi

State of Mobile


Data


State of Mobile: Data


Mobile data traffic grew in 2012

70%


Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017

State of Mobile: Data


Mobile data usage per month in 2012

885 petabytes


Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017

State of Mobile: Data


1st


Globally, mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consuming media —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6 hours) and any other channel.


Source: inmobi

State of Mobile


Information


State of Mobile: Information


Listen


State of Mobile: Information


The Washington Post for iPad: Todays Paper

The Washington Post for iPad v2.0: Today's Paper feature

State of Mobile


Think

big


State of Mobile: Think big


Accelerometer


State of Mobile: Think Big



Gyro: Real-time accelerometer/gyroscope data gatherer with pure JavaScript.

State of Mobile: Think big


Do your homework


State of Mobile: Think big


HTML5:

More than a <!doctype>


State of Mobile


I am and always will be the optimist. The hoper of far-flung hopes and the dreamer of improbable dreams.

‐ The Doctor


State of Mobile


Thank you


View this presentation:http://joseph-jam.es/isoj/


State

of Mobile


Joey Marburger, Mobile Design Director