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State

of Mobile


BarCamp NewsInnovation 2013

Joey Marburger, Mobile Design Director

State of Mobile


@josephjames



Tardis

The Tardis: Time Machine


State of Mobile


#Tardis

Journalism


State of Mobile


Doctor Who


State of Mobile


All of time and space; everywhere and anywhere; every star that ever was. Where do you want to start?

State of Mobile



State of Mobile


Marshall McLuhan

Marshall McLuhan


State of Mobile Extensions


The wheel is the extension of the foot.


State of Mobile Extensions


A book is an extension of the eye.


State of Mobile: Extensions


Clothing is an extension of the skin.


State of Mobile



State of Mobile


Mobile

The Ultimate Extension


State of Mobile


Design


State of Mobile: Design


Simplify

Simplify

Simplify


State of Mobile: Design


Speed Satisfaction


State of Mobile: Design



Summly: Making a large amount of news approachable with fluid gesture controls.

State of Mobile: Design



Foursquare: Progressive enhancements and consolidation streamline a complicated interface with users on the go.

State of Mobile: Design



Rise: Utility apps make up a large chunk of the app market. Rise combines beautiful, simple design with a powerful alarm clock.

State of Mobile: Design


Innovation thrives at companies where design is respected.

‐ Dave Wright, Jr., npr, @dwjr


State of Mobile: Design



State of Mobile: Design


The Information Super Highway


State of Mobile: Design



State of Mobile: Design


Top Gun

State of Mobile: Design


Goose

State of Mobile: Design


Kitteh


State of Mobile


User

Experience


State of Mobile: Experience


37%

of consumers think that most mobile sites are difficult to navigate.


Source: econsultancy

State of Mobile: Experience


46%

of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.


Source: Gomez

State of Mobile: Experience


Responsive web design

is not a mobile strategy


State of Mobile: Experience


Prototyping


State of Mobile: Experience


Keynotopia


State of Mobile


Advertising


State of Mobile: Advertising


$11B

Mobile advertising revenue is expected to reach more than $11 billion up from over $9 billion last year.


Source: Gartner

State of Mobile: Advertising


Display ads

are not a business strategy


State of Mobile: Advertising


After seeing a mobile ad

% of users
80% downloaded an app
67% visited the Web site of the advertiser
52% visit the store/retailer/business to get additional information
45% locate an advertiser on map

Source: inmobi

State of Mobile


Data


State of Mobile: Data


Mobile data traffic grew in 2012

70%


Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017

State of Mobile: Data


Mobile data usage per month in 2012

885 petabytes


Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017

State of Mobile: Data


1st


Globally, mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consuming media —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6 hours) and any other channel.


Source: inmobi

State of Mobile


Information


State of Mobile: Information


Listen


State of Mobile: Information


The Washington Post for iPad: Todays Paper

The Washington Post for iPad v2.0: Today's Paper feature

State of Mobile


Think

big


State of Mobile: Think big


Accelerometer


State of Mobile: Think Big



Gyro: Real-time accelerometer/gyroscope data gatherer with pure JavaScript.

State of Mobile: Think big


Do your homework


State of Mobile: Think big


HTML5:

More than a <!doctype>


State of Mobile


I am and always will be the optimist. The hoper of far-flung hopes and the dreamer of improbable dreams.

‐ The Doctor


State of Mobile


Thank you


View this presentation:http://joseph-jam.es/barcamp/


State

of Mobile


Joey Marburger, Mobile Design Director